It is amazing how most people remain so ignorant about text links. The really sad thing here is that the consequences on their web traffic is devastating to say the least. Try and see if you can live on a measly 100 page views a week. While most people are aware of the fact that link farms are frowned upon by search engines, many assume that the word text links or links is a dirty word to be avoided at all costs on the web as long as the links are not natural links. Matters have been made worse by splogs or spam blogs (set up solely for the purpose of creating links, without having any real content). Big sites most affected by this like Blogger.com are aggressively shutting down spam blogs and this has scared the ignorant to such an extent that some do not even want to hear the word "link". How sad because if you did a little digging around you'd find out that most leading sites these days are getting there by (you guessed it) purchasing text links. So how do you handle links without getting into trouble? For starters, it is very important for you to understand what it is about links that upsets search engines. It is the lack of content. To remain in business leading search engines must ensure that anybody using their search tool gets quality results. Secondly it is important that you realize that despite the fact that everybody is saying reciprocal links are dead, the fact is that there are people making themselves a tidy sum online with no other strategy but reciprocal linking. |
